Case study assignment Essay Example | Topics and Well Written Essays - 500 words

Case study assignment - Essay Example The Tokyo management concept could not be successful because the French population was not as open to the American ideas as was the Japanese audiences, very exited to see the American Disneyland experience no matter what it cost. Financial losses compelled management to charge high rates of rooms rent and food served. The management found flaws in the European perspective of market financing while comparing it with the US market financing. Later, management revised the marketing plan for Disney by implementing strategic and tactic changes at the right time. Changes were made to adapt to the French culture by allowing wine andentry of pets in the Disneyland. The French characters like Zorro, Mary Poppins, and Alladin were casted in advertisements along with celebration of Donald Duck’s birthday to position EuroDisney on the top of the European destinations for short time visits. The new French CEO changed marketing tactics by capturing local markets based on different touristsà ¢â‚¬â„¢ habits. Advertisements and packages were structured according to the city marketing trends. Park admission rates were reduced by 20% and room rents by 30% with special promotions for the winter season. The name of the park was changed to Disneyland Paris (Case Study). Taking a lesson from its experiences of Tokyo Disney management, the Hong Kong Disneyland marketing strategy was made keeping mainly the Asian audiences in view. Local cultural traditions were particularly taken care not to antagonize the feelings of public as it happened in the case of Tokyo Disneyland. The American experience matched only in the matter of admission fee, which was marginally more affordable and similar to the Disney’s US parks in California and Florida than to the fees in Tokyo and Paris (Asia Times 2005). According to Roy Tan Hardy, vice president of marketing and sales of Hong Kong Disneyland, regarding park’s attractions â€Å"We carried out extensive, in-depth consumer insight

Banking Crisis Essay Example | Topics and Well Written Essays - 5000 words

Banking Crisis - Essay Example The crisis is thus perceived to have occurred as the result of exposure to Market Risks due to such risk transfer mechanisms (Banks normally are never exposed to market risks because they reply on internal systems in managing the credits) that caused many loopholes in the Credit Risk Management in management of lending to Sub-Prime customers. These customers are individuals or companies who do not have clean credit history or regular source of income. The Banks & Financial Institutions preferred to lend loans to Sub-Prime customers to avail the benefits of higher interest rates at a perceived calculated exposure of the investment capital to higher risks. To facilitate this in a secured and manageable manner, the banks & financial institutions used the mechanism of "Securitization" that essentially is the mechanism of distributing the risk of the lending to the investors outside the Banking system through a process. The process of "Securitization" resulted in the boom of Credit Deriva tive Market and was used extensively in the US Sub-Prime Mortgage Market by increasing the number of risky products but still reduce the liabilities on their balance sheets (thus shielding the same from external auditors). The money was shown to be flowing through so called "conduits" from investors to the borrowers through the SPV and SIV system. As described by experts the primary drawbacks that occurred in this process are poor valuations of assets acquired against the credit instruments thus resulting in uncertain asset valuation & high credit risk exposure that couldn't detect the imperfections in the Credit Markets. Even the external rating agencies got trapped in this mirage and couldn't predict the Sub-Prime crisis because the Securitization Process was extremely complex and the dependency was upon scattered and unreliable data outside the core banking system. Moreover, the Bank's risk assessment didn't demonstrate due diligence in screening the sub-prime borrowers and infor ming the investors about the associated risks in the so called securitized products. The overall system expanded uncontrollably and the competition became very stringent resulting in loans getting sanctioned at the flash of light and there was no time for adequate risk management. The actual risks ware completely covered under hyped data and analytics about the new credit instruments which, frankly no one understood correctly - not even the external auditors and the statutory & governance